WyoTraders.com

Advertising Rates

Effective Nov 1, 2010
Earned Space Rates for Display Ads
In Column Inches Per Week

1 - 11 inches $9.31/col. in	24 - 47 inches $8.84/col. in	112 - 223 inches $6.93/col. in
12 - 23 inches $9.12/col. in	48 - 111 inches $8.22/col. in.	224 or more inches $6.25/col. in

Examples

Depth	1 Column	2 Column	3 Column	4 Column	5 Column	6 Column	7 Column
1 in	9.31	18.62	27.93	37.24	46.55	55.86	65.17
2 in	18.62	37.24	55.86	74.48	93.10	109.44	127.68
3 in	27.93	55.86	83.79	109.44	136.80	164.16	191.52
4 in	37.24	74.48	109.44	145.92	182.40	212.16	247.52
5 in	46.55	93.10	136.80	182.40	221.00	265.20	309.40
6 in	55.86	109.44	164.16	212.16	265.20	318.24	371.28
7 in	65.17	127.68	191.52	247.52	309.40	371.28	402.78
8 in	74.48	145.92	212.16	282.88	353.60	394.56	460.32
9 in	83.79	164.16	238.68	318.24	397.80	443.88	517.86
10 in	93.10	182.40	265.20	353.60	411.00	493.20	575.40
11 in	102.41	200.64	291.72	388.96	452.10	542.52	632.94
12 in	109.44	212.16	318.24	394.56	493.20	591.84	690.48
13 in	118.56	229.84	344.76	427.44	534.30	641.16	748.02
14 in	127.68	247.52	371.28	460.32	575.40	690.48	776.16
15 in	136.80	265.20	397.80	493.20	616.50	739.80	776.16
16 in	145.92	282.88	394.56	526.08	657.60	776.16	776.16

Preferred Placement
Front Page (full color) $1,153
Outside Page (full color) $941.00
*(scheduled quarterly)

Inside Placement

Full Page (112 in.)	$776.16
¾ Page (84 in.)	$690.48
Half Page (56 in.)	$460.32
Quarter Page (28 in.)	$247.52
Eighth Page (14 in.)	$127.68
Sixteenth Page (7 in)	$65.17

Color Charge
Spot Color $100 per color – any size ad
Full Color $200 – any size ad

Mechanical Requirements
Column Depth 16 inches
Number of Columns 7 per page

Full Page: 7 columns x 16˝
Front Page: 7 columns x 13.5˝

Column Widths
1 = 1 3/8˝ (8.5 picas)
2 = 2 7/8˝ (17 picas)
3 = 4 3/8˝ (26 picas)
4 = 5 7/8˝ (35 picas)
5 = 7 3/8˝ (44 picas)
6 = 8 7/8˝ (53 picas)
7 = 10 3/8˝ (62 picas)

ACCEPTABLE FILE FORMATS INCLUDE .PDF AND .EPS • RESOLUTION OF 300 DPI OR MORE

Inserts: Target Market Available
$45 per thousand – 5,000 to 15,000 inserts
$39 per thousand – 15,000 or more inserts

Minumum insertion 5,000 pieces.
No larger than 8½" x 11" finished size.
Must be bundled or boxed.
Delivery of inserts must be no less than 7 working days prior to publication.
Display Ad deadline is Wednesday at 5:30 p.m. for Fridays issue. (Holiday deadlines may vary.)

Payment Information
• Political, out-of-state, and transient advertising must be paid in advance.
• Church & Non-Profit organizations — 15% discount.
• Ad agencies — 15% discount. Ads must be camera ready to earn discount.
• Display advertising must be paid in advance unless an account has been established.
• All accounts are due and payable by the 10th of the month following placement.
• Yearly contract rates available upon request. Ask about our special programs.

Policy
• Ad Deadline is Wednesday at 5:30 p.m.
• Trader’s Shopper’s Guide reserves the right to reject or edit any advertisement.
• Positioning is not guaranteed unless “Preferred Placement” is purchased.
• PROOFS: Early copy assures proof.
• Trader’s is not responsible for any errors on advertisements which are placed in camera ready form.
• Trader’s is not financially responsible for typographic errors or omissions. Liability shall not exceed the portion of space attributable to the error. Trader’s must be notified within 5 days of publication. Credit is allowed for one insertion only.